Process
A repeatable system built to protect measurement and scale what works.
01
Discovery
Goals, Unit Economics, Compliance Constraints, Offer Readiness
02
Funnel Design
Intent Path, Qualification Checkpoints, Measurement plan
03
Launch
Controlled Tests With Clear Pass/Fail Criteria
04
ValidationÂ
Quality Filtering + Outcome Consistency Checks
05
Scale
Iteration Cadence, Budget Logic, Continuous Integrity Monitoring